Comment by monkpit
12 hours ago
This is not done by the search engine - eBay purposely bids to be the top ad for the search term “eBay”. It’s called cannibalization. They’re more willing to pay for the impression and potential click through than they are willing to give up the ad space to a competitor.
See my comment sidethread. It's nice when the facts you assert to support your position are, you know, true.
eBay was an example from the parent, insert whatever brand you want. It’s still called cannibalization and it’s something companies have stopped doing because they don’t see great results