Comment by sznio
9 hours ago
>But why the fuck should any company pay for an ad when the user explicitly searched for their product?
If you don't buy out the top-place for the query, someone else will. In a better case a competitor - imagine Facebook Marketplace being the top result for "ebay". In the worst - a phishing site. The latter happens quite often for software searches.
Right, but that's because Google permits that. OP is saying Google should simply stop permitting advertising over the real answer.
Why would Google give themselves less money?
Let me repeat myself
It should be illegal to mislead the users like this. The search terms weren't generic and didn't match anything.