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Comment by staticcaucasian

20 hours ago

messenger is an absurdly popular app that keeps users in the platform and also increases the intensity of their usage, ultimately leading to more eyeballs, ads and revenue. If you look at it that way, relatively small features, and by association, improvements to the effectiveness of those features by a couple of SWEs each, gets you tons of business impact.

FB finally got me with this. I refused to install any social media apps, but had to get messenger as I was missing important messages. So it's the only one I have.

> that keeps users in the platform

Alright but if it'd just let me open a damn web link without smashing the link four times just to open an in-app browser frame I'd really appreciate it.