Comment by hunterpayne

This doesn't work for staples. In fact, for staples the companies that cater to the rich are very small and often end up getting acquired by those that cater to the middle class. For things that aren't necessary though, you are right. But the real money is only made once the wider market can afford something. When it can't, the market is usually measured in single digit millions, when it can, its measured in billions.