Comment by brianmiddleton

Someone willing and able to pay for something as frivolous as Instagram or Snapchat makes them priceless to an advertiser. They want to make it easier to identify those people.

But yeah, when Snapchat rolled out their subscription program, I was all set to buy it to get rid of the annoying ads and AI in my chat list, then I realized I could do none of that. So now I just use it a lot less, which is probably better for them anyway.