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Comment by MetaWhirledPeas

8 hours ago

...which generates usage data, which in turn feeds itself? Circular economics, how convenient.

Also the ads are not just classical ads for coca cola or a mattress sale, but people and organizations paying to boost their content in the feed, which can be all kinds of manipulation, political, but also more organic looking brand management or astroturfing. Marketing is way more nowadays than just straightforward "here is a product you may be interested in, buy it".

That's how its always been. The loop just wasn't as efficient a few decades ago.