Comment by vasco
6 hours ago
To me this is more like the arc of
1. Get cable TV there's no ads!
2. Everyone switches to cable
3. Cable now has ads too
Than what you describe but I feel like it's maybe more positive of a change than that. But just slightly.
In the US, cable had ads from day one. Especially considering originally it was just the OTA broadcasts bundled together.
Several of the first cable-only TV channels were ad supported from the start, and several others started including ads within a few years in.