Comment by Lalabadie

Your point is valid (and I make a similar one frequently), but it doesn't gain from being presented as good term vs bad term use. It's the context that makes it pejorative.

In the context of advertisers, content is just what you deliver for a price (Netflix, Disney), or against which you slap advertising (Youtube). You want more of it so you can charge more, and care little what fills this content pipeline.