Comment by rileymat2

https://www.reuters.com/article/business/pg-says-cut-digital...

> The consumer goods conglomerate said it cut digital spending by more $100 million between April and June of 2017 and continued with the cuts at the same rate for the rest of the year.

>P&G, however, has not cut overall media spending. Funds have been reinvested to increase media reach, including in areas such as TV, audio and ecommerce media, a company spokeswoman told Reuters.

Looks like they still spent it in marketing and advertising just not digital spending. Also for sticky old well known consumer goods I’d wager sales drop slowly.