Comment by neonstatic

I think it all depends on what kind of customer they want to attract.

> Hire a UI/UX person NOW

I agree, the current site is too busy.

> add the widgets like the football or the show the local store with the phone number asap

Sounds like clutter to me

> the quick ai response is extremely useful.

Depends, I use Kagi because it doesn't have that (or it does, but allowed me to hide it, I don't remember anymore)

> make it funny, easy to use and welcoming

If I see another web site that "uh-oh!"s me the moment something doesn't work, I'm going to kill myself ;) The drive to be "funny" can very quickly turn into cringe-fest.