Comment by Irongirl1

May I interject?

It has always seemed odd to me that instead of using the "ant trails", as it were, things are set to cause people to do something completely different from what they normally do. It seems harder, somehow...and not as effective.

You want to attract the attention of those who already go out and do things:

bikers, rock climbers, eaters of gourmet meals etc. So wouldn't partnership with these places and apps be the most effective? When you get someone on board...and if your project is properly made, then it should be easier to figure out what isn't correct. You are making assumptions without evidence...any at all, which seems premature. So you need data points to create a direction.....

I hope I'm being clear, as I am a hermit....and go nowhere. But if I were looking to find groups, then I would try a directory like Organized Obsessions ( print only) and pair that with an online effort to advertise in their newsletters etc. Jim Novo's Drilling Down for data collection and Lob.com to know whom to mail. A hybrid approach...which may yield good results. But definitely targeting first.

Hth,

Blackwolf