Comment by richardjdare
8 hours ago
Its fascinating to me. I grew up in the UK home computer scene of the mid 80s-early 90s. After this, the Frutiger Aero aesthetic seemed to me redolent of the total corporatization of what previously seemed a much more human and approachable computer world. Now everything was behind glass, impossibly polished by unfathomable, expensive machines. I found it totally alienating.
Same, I hated when everything transitioned to it and became harder to read as a result. Frutiger Aero was a sterile sort of cheerful in a way only a CEO could think was relatable. It basically marked the turning point where the UI stopped being something janky that felt human made, into a mass produced corporate template.
Looking at it felt like the visual equivalent of licking soap.
Every time I see it now, I can only think “good riddance”.