Comment by GordonS

We struggled to get our son into reading too, but he took straight away to comics, and from there he had a long stint with graphic novels (e.g. Percy Jackson, Artemis Fowl). You can get more mature graphic novels as they mature and progress, e.g. City of Dragons. And eventually he picked up an Alex Rider book, and hasn't stopped since. He's now how I remember myself as a kid - nose stuck in a book, completely engrossed!