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Comment by gamblor956

5 days ago

If an artist wants to set the floor at $150 but knows fans might be upset, they can drop the price 30% and TicketMaster can help them make up the difference in fees, and Ticketmaster has nothing to lose. The artists get to keep their reputation intact instead of appearing greedy to fans

This myth keeps getting promulgated and it's just that: a myth. The podcast was wrong about how the music industry actually works.

Venues and promoters set the ticket prices, not the artists. The artists get a fixed fee for their performances, and may get a bonus if a certain % of tickets are sold. Even artists on tours don't get to choose the ticket prices. They can ask nicely, but ultimately the promoter decides.

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gamblor956

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stephenhuey  5 days ago

As I said, I didn't find the article or podcast I was thinking of. You're right that it may not be the tacked-on fees. Artists generally do not have much leverage against the monopoly (some artists get more say). It might be some things like platinum pricing that I'm thinking of, and how people think Ticketmaster raised the prices but the artists benefit without having to take the heat. Artists and promoters have a lot of influence over what are called the fair-value prices, the number of tickets released, whether to opt into dynamic or premium pricing, whether they can officially be resold, and VIP package prices. Again, plenty of artists don't like working with the monopoly, but I had just remembered such an aha moment when I heard they frequently benefit financially from certain practices the fans don't like.

Suppafly  5 days ago

It really depends. Artists can book out the whole venue and handle the ticket selling themselves, either through ticketmaster or another distributor, they just usually don't. Whenever you hear of one of those random big artists promising low ticket prices that's how they do it.