Comment by thatguy0900
1 day ago
I've heard it explained that they don't expect direct sales, but when you need a bank and your looking at options you'll realize you've heard of sofi so it must be better than the ones you've never heard of. I don't know how that train of thought applies to things like coke ads though
This makes sense. Most people would prefer to do business with a company they know about slnce before. You need to put "I recognize this, this is familiar" into prospective customers' brains. Then later marketing can convince you it is the right choice for your savings.