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Comment by danudey

8 hours ago

As others have said, it's Apple and they do not take kindly to other people leaking their technology/announcements ahead of time.

See also: the time that ATI's CEO told his employees that their chips would be powering Apple's to-be-announced hardware a few days before the announcement. Steve Jobs responded by pulling all of ATI's hardware from its demo units at the announcement, not mentioning ATI at all, cancelling a joint demonstration of the Radeon card that was going to be in the system, and never partnering with ATI again.

https://web.archive.org/web/20001216031800/https://www.zdnet...

From the linked article, it was a press release, not just to his employees.

> The incident began Monday when ATI, which supplies graphics cards for all Apple's current models, issued a four-paragraph news release that stated its Radeon processor would be featured in three new Mac models -- none of which were announced by Apple (Nasdaq: AAPL) until CEO Steve Jobs' Wednesday morning keynote address.

Sounds like a bit of a dick...

  • For violating an embargo and publishing a press release announcing products of another company that hadn’t been debuted? What “non-dick” response do you think is appropriate against a prospective partner that violated clear guidelines that defined their partnership which basically included “#1: Keep your mouth shut”, exactly?

  • He was, but this incident wasn't an example. That's a righteous punishment for an infraction like that.

  • They unilaterally issued a press release about Apple's upcoming release.

    That's kinda a no-no for partnerships.

> and never partnering with ATI again.

Except of course shipping ATI hardware for years afterwards, then also using nvidia, then dropping nvidia and only using ATI/AMD until transitioning to Apple Silicon.

  • Well:

    1. They kept existing designs, since even Jobs wasn't so crazy as to demand a complete re-architecture of existing laptop models on a whim; plus they probably also had contractual obligations/pre-purchase arrangements

    2. They switched to nvidia, but from everything I know they also hated working with nvidia (IIRC Jobs accused nvidia of stealing Pixar tech)

    3. AMD is a different company than ATI (technically), and Apple of that era was different than the Steve Jobs temper tantrum era.

    But yes, relevant details.

It’s funny how exciting Apple Pay was when introduced, only Apple pulled the lock-everyone-in card and now we’re all using QRcodes.