Comment by dghlsakjg

Adsense was 2003, 5 years before the doublclick acquisition.

You could claim that google in the 90s was about building something cool and making money later, but not 2000s google.

As an aside, "make something cool, monetize later" is exactly the problem. It's deferred evil. The people who wrote the check to have youmake something cool aren't paying you to make something cool, they are paying you to figure out the monetization down the road.