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Comment by 4ndrewl

7 hours ago

Some context - Birmingham Mail is one of dozens of clickbait-driven publications owned by Reach plc.

They're not a high quality source of news - they've more than decimated their journalism staff and replaced them with 'content' staff who are performance monitored on the number of clicks their articles generate.

Content is syndicated in different accents across their range of papers from the national papers, The Mirror and The Daily Express down into a large number of notionally 'local' outlets.

So, take it with a pinch of salt.

Yeah I've seen similar stories a few times this week and it's always one of the dodgy regional media sites. Shame it's getting so much traction here.