That doesn't make sense. Obviously if I refrain from stealing I'm upholding my morals at a cost to myself (the cost being the free stuff I don't get). You seem to expect people to have morals at every cost to themselves, implying that they don't have any morals otherwise. You may as well ask why people aren't donating all of their possessions and living at the minimum subsistence level. Or why haven't you donated one of your kidneys yet? Do you consider it to be too high of a cost to yourself, even though it would be the "moral" thing to do?
That doesn't make sense. Obviously if I refrain from stealing I'm upholding my morals at a cost to myself (the cost being the free stuff I don't get). You seem to expect people to have morals at every cost to themselves, implying that they don't have any morals otherwise. You may as well ask why people aren't donating all of their possessions and living at the minimum subsistence level. Or why haven't you donated one of your kidneys yet? Do you consider it to be too high of a cost to yourself, even though it would be the "moral" thing to do?