Comment by simondotau
2 months ago
This makes no sense. Apple doesn't need to generate artificial demand for their products. Apple doesn't need (or want) a perception of exclusivity.
2 months ago
This makes no sense. Apple doesn't need to generate artificial demand for their products. Apple doesn't need (or want) a perception of exclusivity.
It makes no sense as Hyper Cars are luxury status symbols and a store of wealth that appreciates in value.
A top of range Mac is a depreciating asset and looks exactly the same as the other models physically.
And it's not like Apple hasn't dabbled in the luxury space, with utterly predictable results. Anyone remember the 24 carat gold plated Apple Watch Series 0, sold at ultra-high-end luxury boutiques?