Comment by matsemann
4 months ago
Because it could be strategically good to increase their market share and loyalty when everyone else is increasing their prices, for instance? But no, the "fiduciary duty" thing trumps everything, I guess.
4 months ago
Because it could be strategically good to increase their market share and loyalty when everyone else is increasing their prices, for instance? But no, the "fiduciary duty" thing trumps everything, I guess.
Apple is free to make either choice (or anywhere on the spectrum) without violating any duty they have to shareholders.
“We chose to invest in future market share, believing that was in the best interest of the company” is a perfectly valid choice for the company leaders and board to make.
We are only talking about opinion here. Obviously Apple shareholders have their own and thats what they use to direct the company, thats fine. My opinion would be more along the lines of 'Lets sacrifice 1% of profit this year to gain huge chunks of market share by undercutting literally everybody else in the industry for the first time in our history'.
But Apple has always made their image quality not cost effectiveness. Pivoting here too drastically could sacrifice their image and backfire
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