Comment by drnick1
2 days ago
> European here. I like the cookie law. It's made it clear to people how much we're being tracked and I can choose to opt out.
Opting out of cookies does not mean no tracking. Tracking companies moved away from cookies a decade ago and now fingerprint the browser through JS in very subtle ways.
And the banners are not about cookies specifically, they are about tracking. It's illegal to track people without a lawful reason (and one of the valid reasons is user consent).
What are you supposed to learn from the banner anyway? It's just an additional annoyance.
You should just assume that anything that your browser exposed may be used to track you. The real problem is that most browsers and browser configurations are far too permissive for the sake of avoiding breakage. The real technical solution to online tracking is standardization of browser attributes so that users look identical, and only allowing for very limited and coarse measurement of client-side user interaction.
> The real technical solution to online tracking is standardization of browser attributes so that users look identical
As long as the web is an applications platform rather a hypertext document platform there will always be enough small differences to fingerprint. There is never going to be a technical solution, the solution is going to have to be social (legal, e.g. the GDPR).
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And the banners are not about cookies specifically, they are about tracking. It's illegal to track people without consent.