But there are also other requirements in section 201 for a "covered platform", which advertising-funded sites that aren't "social media" most likely don't meet. For example, a typical personal blog, even if it shows ads, doesn't meet subsection (C), because its primary purpose is not to share user-generated content (e.g., comments by readers)--it's to share the blog author's content.
(HN itself doesn't meet at least one other requirement besides subsection (E): subsection (D), "Uses a design feature to promote user engagement on the platform".)
True, but in practice, the vast majority of advertising-funded sites use targeted advertising, because they use standard ad networks. There are very few ads networks that don’t do targeted ads.
But there are also other requirements in section 201 for a "covered platform", which advertising-funded sites that aren't "social media" most likely don't meet. For example, a typical personal blog, even if it shows ads, doesn't meet subsection (C), because its primary purpose is not to share user-generated content (e.g., comments by readers)--it's to share the blog author's content.
(HN itself doesn't meet at least one other requirement besides subsection (E): subsection (D), "Uses a design feature to promote user engagement on the platform".)
Only if it's targeted.
True, but in practice, the vast majority of advertising-funded sites use targeted advertising, because they use standard ad networks. There are very few ads networks that don’t do targeted ads.
Right but if we could kill that business model by making platforms chose between age verification and non-targeted ads, that would be a win right?
That's not so say I'm in favor of age verification, just pointing out the silver lining.
5 replies →