Comment by bredren
19 hours ago
I would attribute Disney's use of scarcity as a primary means to drive film and TV box office and streaming dollars in the Star Wars franchise.
This is already under threat due to the Star Wars AI videos being released on Youtube, seemingly without constraint as of yet.
The videos are not Hollywood quality [0], however they circumvent rules Disney can't easily break like using the likeness of any actor at any age in any circumstance.
These fan made videos get lots of views. Even if they were all removed from YouTube, this will be a difficult thing to stop.
I believe a generally accepted "good" or even "great" unofficial, Star Wars film built without sets or actors using AI is inevitable. And that this will be true for any popular franchise.
The natural corollary to this arc is into games, where using AI to code most or all of a AAA-competitive title would be considered inevitable.
I suspect Disney and Sony have at least someone pointing at this outcome.
[0] I suppose idealized Hollywood quality. They are better than some films.
> The videos are not Hollywood quality [0], however they circumvent rules Disney can't easily break like using the likeness of any actor at any age in any circumstance.
> [0] I suppose idealized Hollywood quality. They are better than some films.
Not only that, but Disney has diluted the the average quality of Star Wars by a huge amount over the past decade. It used to be a big deal culturally every time something official came out in theaters or on TV. Nowadays, there has been enough stuff that even the hardcore fans don't enjoy (even if not everyone agrees on exactly which ones are the worst, overall very few people like everything).
It's a lot easier to make something set in the Star Wars universe that's a realistic level of quality (and potentially competitive with whatever happens to the current iteration of shows/movies) when the bar has also been lowered towards what the current level of AI tooling can produce.