Comment by dzonga

what Cloudflare & others pushing similar mechanisms - have forgotten one crucial detail ?

Where is the "human" in all of this ?

an agent doesn't consume content. & that's why content & advertising have worked hand in hand over centuries. the personalized ad-tech pushed by the massive tech firms hasn't worked for publishers.

which is why retail media, CTV etc are picking up. & why Amazon Ads is racking it - within a few years Amazon ads might actually get more revenue than either Google | Meta.

so once again - where is the human & the human element, even though x402 is fantastic.