Comment by temporallobe

> I think people understand the situation when they "purchase" digital media. They know it might not last forever.

I don’t think this is true at all because 1) truly nothing is forever, i.e., even physical media degrades over time or gets lost, stolen, etc., and 2) the customer is absolutely led to believe that “purchase” means ownership similar to having a physical copy, as long as that service provider exists. Otherwise it’s clearly a rental.