Comment by TheCoreh

Yeah, not only the name: they’re also going with various semiotic signs that are strongly associated with a subscription service, including their website design, choice of typography, and even the press release–style copy.

Looks like they have been acquired by Cloudflare, and pivoted to fully open source, but they haven’t really tweaked their messaging to make that fully land with unsuspecting visitors.

It’s kinda like the reverse situation of open source projects that switch to a source available license, but keep the aesthetics of an open source project. Kinda funny!