Comment by Aachen
1 day ago
Reminds me of statistic where most customers already stop going to a particular supermarket if it stops carrying a handful of the items they want to buy
It may sound like a small deal to not carry one brand of chocolate paste but if some customers then also don't buy the 12 other groceries they need at your shop, it doesn't really matter that it's only 2% of products that were discontinued. Supermarket products are so stable not because nobody ever makes anything new but because changing a small percentage frustrates customers
If I can't order from some website, I stop trying. Maybe next week the ESR browser gets an update and it works again but by then I'm not clicking those links in the search results
Doesn't Aldi work against that theory?
Dunno. I stopped shopping at Aldi because we always needed to visit another store anyway, so for me that theory still holds. They've also taken cheap veggie chocolate milk out of the assortment, and the store next door introduced it, so there isn't any unique(ly cheap) product there that I can't get at the more expensive store and that's where we now do all our shopping. We only ever still visit Aldi when the Edeka, next door, is out of some product that Aldi has
In trying to find the exact figure earlier, I did see a paper where they classified people as one-, two-, or three-stop shoppers. Seems to be common, seeing as a lot of stores here are actually adjacent. You don't see that much in NL where I'm from. Anyway, I didn't end up finding back this figure and I don't know to which market this was supposed to apply; maybe in places like France the hypermarkets have everything without being expensive and it applies more to that? All results I found were about how amazing this company's loyalty cards are and you (the supermarket) should totally introduce them for better retention