Comment by steego
1 day ago
I’ll go even further.
Sometimes you want to give certain people an incentive to not be your customers because your company would be entirely better off if they were someone else’s customer.
1 day ago
I’ll go even further.
Sometimes you want to give certain people an incentive to not be your customers because your company would be entirely better off if they were someone else’s customer.
This is why discounts are often a bad way to get customers, you don't want the customers who (only) go for discounts, they're often worse (and not just their sensitivity to prices).
A lesson taught to millions of businesses by GroupOn.