Comment by Someone
11 hours ago
> When G-shocks, Garmins, and Apple Watches are a few hundred dollars and well-known luxury watch brands start at a few thousand,
The price of the most expensive Garmin a quick internet search gave me is $3,100; the most expensive G-SHOCK €8,800 ⇒ IMHO, G-SHOCK definitely is a luxury brand.
Apple Watches, relative to those, are cheap at €999 max.
And regardless, Apple products aren't "luxury" anything. They're just computing products, with a range of buildout from low to high. Not a single thing Apple has ever made has been in the luxury category.
They're more like VW. A range of products low to high, but more expensive than domestics.
Luxury cars, luxury products are typically hand made, extremely niche. Apple is certainly not niche market.
> not a single thing apple has made has been in the luxury category
Well, maybe exactly ONE thing
https://www.theverge.com/2023/10/2/23900158/apple-watch-edit...