Comment by aenis

I am not arguing with that. Its a fact that companies are staffed with salaried people incentivised with externalising costs and avoiding personal responsibility. People legislating stuff should know this well and design taking this reality into account. But they themselves are incentivised largely the same way, and some of them are also reaping material benefits from establishing regulatory regimes like this one. So here we are. For the 0.0001% of the population actually concerned about privacy billions of people have to click on the stupid banners 20 times a day. I hope hell exists, and that its where the people behind it will end up.

That ignores the main issue, though. Companies moved on, cookies are no longer needed to associate your behaviour on various websites. I'd argue that because cookies were regulated like this, we now have state of the art tech that profiles people across vpn's, not to mention incognito browsing. Just ask anyone working with big data aggregators or having access to telco data and other logins. Its not just browsing behavior, some companies can get your extremely intimate, offline-only facts by combining those data sources. But hey, a bunch of technically illiterate people in Brussels feel like they did us all a favor.