Comment by Terretta
6 hours ago
85%* of small to midsize biz in United States are on Microsoft's office platform, not Google Workspace and Gmail.
starting with indies and SV startups and education is less risky, but the real market outside startup culture is often overlooked by those who came up inside that culture
generic IMAP is not worth the time, first class integration with M365 is worth the time
OIDC flavor "Continue with Microsoft" should be right there beside Continue with Google / Github / Whatever, on every SaaS that wants business clients small enough to make "sign up online" decisions. By contrast, for consumer, Continue with Apple would be the equivalently overlooked OIDC option if you are targeting "wallet share" (a revenue model) instead of headcount (an ad model, for instance).
* Didn't look this up. Used to be. Doesn't matter if 50% or 90%, it's substantial, and point stands: don't overlook it.
Makes a ton of sense, and the framing is correct - it's easy to build for the ecosystem you live in. We plan to add M365 (Outlook) soon. And noted on "Continue with Microsoft" at sign-in.