Comment by crote

No, you do want the network effects. Nobody wants to install yet another special snowflake chat client for a single community. Unless they are being forced to (like in a work environment) or are getting significant benefits out of joining that community, most people would just prefer not joining at all over installing an additional client.

Discord is winning because it's a dozen different communities in one single convenient client. Want your new chat platform to win? Convince all those communities to switch.