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Comment by zkmon

5 hours ago

Someone finally asks some sensible questions, about hijacking of the term "open".

I seem to remember the company behind either Monster Cables, or Monster energy drinks, going after anyone that used the word “monster,” even in casual context.

I thought you were joking, but that seemingly was the argument.

  • The argument doesn't hinge on whether OpenAI is actually open. Rather it seems to have to do with the name being insufficiently distinguishable from a generic term ("open AI"). I think it's a bizarre ruling given that everyone already knows what OpenAI is.

    • Everyone on HN knows what OpenAI is, but there are tons of people who use ChatGPT and either don’t know OpenAI or don’t know the distinction between OpenAI (the company) and OpenAI (the conjunction of two words)

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    • In the EU "well known marks" are protected even without registration, and block conflicting trademark applications

      As such "everyone knows them" isn't a reason to allow a registration. It would just mean that blocking the trademark has no practical effect

    • If the goal of a trademark is to get recognized then its futile given OpenAI is already popular. If the goal is to prevent others from using the term which is so generic then it does makes sense to not allow the common keywords being hijacked.

      On a side note, the AI models from the company are not even open, one can go as far as banning it as inappropriate marketing (Product not matching the description).

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    • > everyone already knows what OpenAI is

      If it has Open in the name it's something to do with open source and "AI" right? :)

    • Trademark law isn't about what "everyone already knows". It's about whether a given mark meets the criteria for legal protection in a give context. So if say an foss ML project described what they do as "open AI" the company known as OpenAI would have a right to defend the mark. This is saying they could not.

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Preventing companies named [adjective]+[product/service provided] doesn't seem sustainable.

  • They haven't prevented that. They have prevented trademarking the terms, thus other people whose AI offerings are Open are in fact allowed to describe their products as an Open AI, I presume they are not allowed to describe their products as being OpenAI however as that would create consumer confusion.

    Furthermore they have not said anything about [adjective] being non trademarkable, they have said that you shouldn't be able to trademark things that have specific meaning in your industry, as Open has some specific meaning in the software industry.

    Thus you would probably be allowed to name your things [big] +[proudct/service provided] or in this case bigAI because big does not really imply a specific desirable quality in the Software industry.

    Now before you start talking of how you can see blah blah how big would be useful blah blah, as is the tradition whenever programmers encounter a legal decision that they do not agree with, it just ain't gonna work. I guess though I cannot prevent the inevitable, but nobody in IT says does it have the technical quality of "bigness" before purchasing, but they do about the quality of "Openness", so obviously some adjectives would be untrademarkable in this context, if you named your AI SecureAI probably no go, If you named your AI UglyAssAI probably fine.

  • This ruling is very early in the process and doesn't prevent anything - but given the more likely bad path outcome of this case for OpenAI it wouldn't disallow their usage of OpenAI but instead prevent them from shutting down competitors that claim to offer an open AI.

  • Preventing the hijacking and privatization of short phrases and language in general is actually an excellent thing. I applaud this decision, and wish for the rules to become even tighter.

  • Companies can be named after random nonsense, ‘pink catfish’ could easily be the world’s #1 supplier of firearms and nobody would find it strange.

    Caterpillar, Apple, Kellogg, etc really don’t have anything to do with the underlying product but neither do people’s names.

  • This seems a lot more sustainable than allowing me to trademark a tire company called "WinterTire" and enabling me to sue any other tire company that tries to capitalise on my trademark.

    (And if WinterTire Co was anything like OpenAI, it'd be focused on making summer tires)