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Comment by blenderob

8 hours ago

Can someone explain the reason? I think I understand the "WHAT". I don't understand the "WHY". Why are they not going to launch new products in US and EU?

Even reading through all the comments above yours I'm still in the dark. Everyone is talking about how they sabotaged their own business, and Carl Pei leaving, but none of that explains why specifically they aren't launching new products in Europe and the US (but still will in other parts of the world?) Something isn't quite adding up here.

As someone vaguely in the industry: It's because of the huge rise in RAM prices. One of OnePlus' points was high specs at low price. They don't have the margins to eat current RAM prices.

Because their hearts are too heavy and emotional, and their community is too beloved, duh! I really wished companies would just TLDR so you didn't have to read this nonsense every singe time.