Comment by ulimn

Do these kinds of products have to sell as many units as a phone targeting the general population? I mean, most of the target audience will hear about a new release / iteration from blog posts, tech news sites, etc., so marketing doesn't need that much resources.

Other than that, I guess it's also not necessary to fill every casual store like MediaMarkts, etc. because unlike my grandma, tech savvy people can order online.

But I'm not knowledgable on these things, so it's mostly just me thinking out loud.