Comment by f6v

Not OP, but I was an early employee at a startup that pivoted into this market. The short answer is that you need to do what large-scale enterprise customers want you to do (because that's where the money is). To do that, you need a predictable pipeline that delivers X applications for Y money. One way to achieve that is to get into managing traffic from the big job boards. What we did in the early days was figure out how we can optimize client's sourcing budget to get the most applicants.

We tried "Tinder for jobs" or some bs like that and just couldn't build business around that. Because in the end of the day, you'll end up building a platform that has to compete with Indeed and other established players.