Manufacturing is primarily in China - that's true for Go Pro & everyone else and almost needless to say. The point is China usually eats the design layer too, making Apple a little unique in that they survived Chinese competition completely unscathed.
Apple is one of the few brands I completely expect to be able to genuinely pull this off.
Their volumes are high enough that they will literally build an entire factory from scratch to produce a single product line, they are far enough up the luxury ladder that a few extra dollar in labour won't hurt them too badly, and the contracts with their suppliers are significant enough that they don't need the short supply lines of a Shenzhen and can just demand their suppliers Get It Done.
Having a domestic factory won't hurt Apple, and with an erratic President who'll flip on tariffs twice a week it's a sensible hedge against his inevitable next meltdown.
Manufacturing is primarily in China - that's true for Go Pro & everyone else and almost needless to say. The point is China usually eats the design layer too, making Apple a little unique in that they survived Chinese competition completely unscathed.
Mac Mini will be made in Houston (they already make their own servers there) https://www.apple.com/newsroom/2026/02/apple-accelerates-us-...
Apple is one of the few brands I completely expect to be able to genuinely pull this off.
Their volumes are high enough that they will literally build an entire factory from scratch to produce a single product line, they are far enough up the luxury ladder that a few extra dollar in labour won't hurt them too badly, and the contracts with their suppliers are significant enough that they don't need the short supply lines of a Shenzhen and can just demand their suppliers Get It Done.
Having a domestic factory won't hurt Apple, and with an erratic President who'll flip on tariffs twice a week it's a sensible hedge against his inevitable next meltdown.