Comment by toast0
1 day ago
If your minimum run is 1000 of a size, and you can only really sell 500 because it's an uncommon size, and you would prefer to sell at full price or not at all, seems like making that size no longer fits your plans.
1 day ago
If your minimum run is 1000 of a size, and you can only really sell 500 because it's an uncommon size, and you would prefer to sell at full price or not at all, seems like making that size no longer fits your plans.
Wouldn't it be cheaper to only produce 500 items, instead of producing 1k, and throwing half of it away?
Many years ago I worked in the printing industry. F.ex. a client wants 100 products of something (e.g. posters or flyers), usually it was more cost effective to produce a 1000 (or more) and then throw away 900 the client didn't need. Obviously a huge waste of material.
Isn't that law exactly trying to avoid that kind of waste?
4 replies →
For printers, the cost is pretty much all in the setup. Printing 1000 copies costs about the same as printing 20.
1k in this example would be the minimum needed to make it worth the static cost of setting up and tearing down the production run.
> prefer to sell at full price or not at all
That really only applies to luxury designer brands where selling at a discount can dilute the brand prestige, is Gucci, Versace, etc. really destroying unsold inventory at large volumes vs. standard retailers?
Yes. The law was motivated by reports of luxury retailers destroying their entire stock every year. Usual stores just discount stuff until it sells.
But clothes aren't perishable, so why would you only be able to sell 500, rather than it just taking twice as long to sell all 1000?
Fashionable clothes are perishable. "Nobody" wants to buy clothes from last season or last year.
Storing the clothes until they come back in fashion is expensive... and some materials really won't be useful after sitting for 10 years anyway. (Elastic bands really are perishable)
> Fashionable clothes are perishable.
False. Not all apparel demand is for street cred, and non-‘season’ clothes can still be fashionable. ‘Last season’ is about wealth signaling and FOMO, and while I do love fashion as an entertainment and my hobby in design of it, the level of flux we have now in everyday clothing shapes and fabrics is openly hostile to the non-wealthy being clothed well. I don’t know if the EU’s regulations will work in full or at all, but I’m cheering them for trying.
A while back someone on Tumblr noted that they would buy and wear a full 360° hue spectrum of 360 t-shirts in spectrum order from 0..359, just to fuck with people’s minds as their shirt is the same color day after day until suddenly “wait, I thought your shirt was green” makes the people around them feel like they’re hallucinating en masse. This joke — well, it’s not a joke, this product with great fit would sell out even at 30° intervals! — T-shirts are shaped the same year after year, and fast fashion has had to resort to mining old brand imagery to try and convince people to buy them. Meanwhile, it’s impossible to find unprinted t-shirts at outlier sizes, because that’s slightly less profitable than waves of shapeless L-XL junk. Yes, I’m fine with Hot Topic collaborations, but they need to stop being the market majority.
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Because it won't take twice as long, but 10x as long. There's typically a large rush on a new design, followed by a slow tick in sales. Meanwhile you have to pay to warehouse it, pay tax on the inventory, etc.