Comment by crote
1 day ago
The GoPro has always been explicitly marketed as an action camera - to the point that people for a long time called any action camera "a GoPro". Comparing them to smartphones or mirrorless cameras is completely missing their point: nobody would buy them for regular point-and-shoot activity.
You buy a GoPro to mount onto a dirt bike, or on your helmet during caving, or on a chest harness during a skydive, or on the front of your surfboard: all activities where a smartphone or a mirrorless would die on their first use.
GoPro isn't failing because the concept is wrong - the market is massive. GoPro is failing because its competitors started releasing clones which are both better and cheaper. They are the expensive premium brand in a market where buyers expect their product will need to be replaced when it inevitably can't handle the abuse anymore.
it’s very much like iRobot vacuums - more expensive and less performant than the chinese competitors that have totally overtaken the market. iRobot sad story, but so behind. i have a chinese robot from 3i that fills its mop water tank from humidity in the air. and my action camera is an Insta360 that does great 360 video underwater without a case.
> i have a chinese robot from 3i that fills its mop water tank from humidity in the air.
Okay, I definitely want a link for that one. That's either the most awesome hack or the biggest marketing lie ever.
Why is a dehumidifier either a hack or a lie?
smartvacuums.co.uk says a dehumidifier collects 10 - 20 litres of water a day. dehumidifier-rentals.co.uk says 8 - 20 litres a day for a domestic compressor type, or 0.5 - 10 litres per day for a small domestic type. upgradedhome.com says about 4 litres a day.
Sounds plausible for a mop water bucket to fill usefully full between, say, twice-weekly moppings.
every time i post an amazon link people downvote me but i'll do it for you. this is not a referral link, just copied straight from my order history https://www.amazon.com/dp/B0DGXRQQ3H "3i S10 Ultra Robot Vacuum and Mop with WaterRecycle System"
it would be pretty impressive if its a marketing lie, as i've had the robot running for about a year and haven't had to refill the water tank. it's "just" a dehumidifier. i live in miami so plenty of moisture to go around.
1 reply →
No, that's precisely my point. It's only an action camera, and you assert that the market is massive, but I don't see it. Just how many millions of units can you sell to YouTuber spelunkers, YouTuber mountain bikers, YouTuber paragliders, YouTuber divers, and so on?
The reality is that even in "action" situations - the situations where normal people want to capture memories of hiking, biking, boating, etc - normal cameras, including cell phones, are usually more than enough and GoPro somehow managers to be worse.
> Just how many millions of units can you sell
Just how many millions of people do those outdoors activities?
You can't survive selling solely to YouTubers, that's definitely true, but you don't need to. Just like tennis companies don't need to survive solely on selling to Grand Slam competitors. Plenty of people are willing to spend a few hundred bucks on their hobbies if it gives them nice pictures and videos for InstaSnapBookTok and to show off at parties.
And no, normal cameras and smartphones are not enough. They'll do for a casual hike, but they will not survive being attached to a mountain bike going downhill and being shaken to bits. I found out the hard way, it is how I killed my first smartphone. If you disagree: why not try it out yourself with a $1500 flagship phone and report back how it went?
> Just how many millions of people do those outdoors activities?
Many, but that's irrelevant. There are hundreds of thousand of bicycles in my city, and very, very of them have cameras. That's kinda the point: what you're selling is the dream of being a YouTube influencer, pretty much. Otherwise, there's little value to having a big library of videos from every ride you've taken, especially since let's face it, most people ride the same routes / trails most of the time.
Now, the dream of being an influencer may be a strong selling point, but you can only do it once. People are not gonna keep upgrading.
plenty of companies seem to live just fine off selling scuba gear to divers
I use it as a dashcam.