← Back to context

Comment by toast0

16 hours ago

Fashionable clothes are perishable. "Nobody" wants to buy clothes from last season or last year.

Storing the clothes until they come back in fashion is expensive... and some materials really won't be useful after sitting for 10 years anyway. (Elastic bands really are perishable)

> Fashionable clothes are perishable.

False. Not all apparel demand is for street cred, and non-‘season’ clothes can still be fashionable. ‘Last season’ is about wealth signaling and FOMO, and while I do love fashion as an entertainment and my hobby in design of it, the level of flux we have now in everyday clothing shapes and fabrics is openly hostile to the non-wealthy being clothed well. I don’t know if the EU’s regulations will work in full or at all, but I’m cheering them for trying.

A while back someone on Tumblr noted that they would buy and wear a full 360° hue spectrum of 360 t-shirts in spectrum order from 0..359, just to fuck with people’s minds as their shirt is the same color day after day until suddenly “wait, I thought your shirt was green” makes the people around them feel like they’re hallucinating en masse. This joke — well, it’s not a joke, this product with great fit would sell out even at 30° intervals! — T-shirts are shaped the same year after year, and fast fashion has had to resort to mining old brand imagery to try and convince people to buy them. Meanwhile, it’s impossible to find unprinted t-shirts at outlier sizes, because that’s slightly less profitable than waves of shapeless L-XL junk. Yes, I’m fine with Hot Topic collaborations, but they need to stop being the market majority.