Comment by skippyfish
1 day ago
No, that's precisely my point. It's only an action camera, and you assert that the market is massive, but I don't see it. Just how many millions of units can you sell to YouTuber spelunkers, YouTuber mountain bikers, YouTuber paragliders, YouTuber divers, and so on?
The reality is that even in "action" situations - the situations where normal people want to capture memories of hiking, biking, boating, etc - normal cameras, including cell phones, are usually more than enough and GoPro somehow managers to be worse.
> Just how many millions of units can you sell
Just how many millions of people do those outdoors activities?
You can't survive selling solely to YouTubers, that's definitely true, but you don't need to. Just like tennis companies don't need to survive solely on selling to Grand Slam competitors. Plenty of people are willing to spend a few hundred bucks on their hobbies if it gives them nice pictures and videos for InstaSnapBookTok and to show off at parties.
And no, normal cameras and smartphones are not enough. They'll do for a casual hike, but they will not survive being attached to a mountain bike going downhill and being shaken to bits. I found out the hard way, it is how I killed my first smartphone. If you disagree: why not try it out yourself with a $1500 flagship phone and report back how it went?
> Just how many millions of people do those outdoors activities?
Many, but that's irrelevant. There are hundreds of thousand of bicycles in my city, and very, very of them have cameras. That's kinda the point: what you're selling is the dream of being a YouTube influencer, pretty much. Otherwise, there's little value to having a big library of videos from every ride you've taken, especially since let's face it, most people ride the same routes / trails most of the time.
Now, the dream of being an influencer may be a strong selling point, but you can only do it once. People are not gonna keep upgrading.
plenty of companies seem to live just fine off selling scuba gear to divers
I use it as a dashcam.