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Comment by stopamertime

1 day ago

A good point overall. It's skin-deep, though. Do you think a catch-all name is useful for something like content? Is it only distasteful on the internet/TV/etc. because of the negative impacts of mass-production and commoditisation, or is the idea itself inherently distasteful?

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stopamertime

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mtlynch  20 hours ago

OP here. Thanks for reading!

I don't really have anything against the existence of the catchall term "content." Like, I don't expect the CEO of YouTube to say, "music, short film, art, comedy, journalism, ..., creators" every time he talks about YouTube users. It makes sense from their perspective to bucket everything into "content."

The thing I found interesting was just that the language had crossed over to people where it doesn't make sense to bucket everything. If I'm a blogger, I can just say "blogger" and it's more meaningful than "content creator" but I think the people running small businesses or doing creative work have needlessly adopted the big bucket terminology of "content."

azeirah  20 hours ago

The author addresses this, no?

> But I did notice an immediate change, especially with words like “traffic.” Traffic makes me feel like I’m just throwing out flypaper and measuring whatever sticks. When I describe website visitors as “readers,” it reminds me that these are real people who have literally billions of other things they could be reading that day, but they’re choosing to spend some of their limited time with me.