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Comment by duggan

1 day ago

For me it's when companies talk about themselves as brands.

What else would you call smaller companies and products within a company?

  • Whatever they are! Using the literal word "brand" in public messaging is leaking the marketing team's lingo to customers.

    • Oh I see, you'd think they'd know better then to use jargon publicly...

  • If your company has several brands, call them brands. But it's usually not like that.