Comment by golly_ned

I agree, and the audience also matters too. A writer speaking to writers at a writing workshop? "I'm a writer." A writer at an independent business conference? "I'm a content creator", as a means to relate to people making videos, blog posts, photographs, tweets, etc.

Some 'content creators' might also do: videos, blog posts, photographs, tweets, and a lot of other activity that drives the same business: getting user 'engagement' for sponsorship or advertising revenue.