Comment by ngriffiths

> When I found myself using a corp-speak term, I questioned whether there was another word that felt more natural and communicated the same thing.

In other scenarios the non "corp-speak" term feels kind of wrong and the "corp-speak" one is actually better though. I feel like this is all just a realization about what the goal of the business actually is and a realization of just how many different goals you could have. In this case it sounds like it's just to do some good writing, not to grow for the sake of making more money or whatever else. And that makes a huge difference in how you talk about it of course.

Also if someone used the word "lead" I'd conclude that they... work in sales? How can that mean anything about whether they'll be helpful to you or not?

Ok one more thought: sometimes the corp-speak feels way less stuck up than "oh actually, I'm a writer. I measure progress not from other people being willing to pay me some money, but in terms of my own highly refined taste. I have many leather-bound books, and..."