Comment by krige
8 hours ago
That's a bit... late to the party. I can't find when the article was published, but the phenomenon "went worldwide" several years ago by the means of COVID. These days the vtubing as an industry is in a somewhat stable state, if not a possible decline, going by viewership hours over the same period. Many big EN and JP names have already retired too.
Yeah, I was thinking that too
Gawr Gura sang "take me out to the ball game" at a Dodgers game in 2024. This stuff has been super mainstream now for years
For the big VTuber corporate brand, for sure. But the indie VTuber scene as exploded. It used to be fairly expensive to get in the hobby, and you needed to be technically savy or have someone be for you. Now there is a lot of free and open-source VTuber software that don't need complex setup, just a webcam. And you can easily commission a few hundred bucks an artist to get your whole character and animation.
This made the barrier almost inexistent. And since showing your actual face was a big stop for a lot of people, vtubing has allowed a lot of people to get into streaming. There are thousands of <100s viewers vtuber right now.
Nah weaboos and (us) furries been doing it for ages + not necessarily expensive at all, can use a webcam for basic ones for ages now.
It's not 2018 anymore, so that's not quite true. By now free models have been there forever, and indies have been using them for as long. I mean, Filian has already been using one over 4 years ago.
Which caused some problems with merchandising, but that's a different can of worms.
> Which caused some problems with merchandising, but that's a different can of worms.
Can you expand on this? Are they not able to sell merch since they don't "own" their design?
How popular are they? Have they considered buying the model from the authors?
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Is this AI? That was the case like 5 years ago. Every big western vtuber right now started out as an indie using free models.
Yeah it really hit its peak with gen 1 of Hololive English I want to say, along with the explosion of indie vtubers on twitch and stuff that followed.
A lot of female content creators I followed online became vtubers. HikaruStation used to be a singer, but now she’s a whale Vtuber by the name of Bao.
AmaLee (of LeeAndLie) also got famous through anime song covers, but she’s mostly a vtuber now.
I think the current vtuber “market” is a lot harder to break into now than it used to be though.
> I can't find when the article was published, but the phenomenon "went worldwide" several years ago by the means of COVID.
Article cites stats from Q1 2026, so presumably this is a current view of the phenomenon.
It quotes figures from Q1 of 2026, so it was definitely published this year.
According to the article metadata: