Comment by networked

"Produce" is a good verb. "Direct", too, if it's a creative work and you give close instructions and make judgements calls. "Design" is accurate if you prompt with an idea about the form of what you want.

"Make" gets confusing for AI-assisted projects because it carries a connotation of craft. It seems fully justified for a code project that is 90% you, 10% AI (you'd say you made something that was 90% you, 10% human help) and misleading for a project that is 90% AI, 10% you (unless the meaning of the word shifts).

Here is a relevant comment I wrote in a thread about AI art (>> If you do it daily, in-house, for your own products... you might just have the title "Art Director."

> "Art director" seems accurate for what a skillful user of art generators with a specific vision does.

> I have also thought that since people find "director" lofty (thanks to auteur theory?) and therefore pretentious to assume, one could borrow "producer" from Vocaloid: https://vocaloid.fandom.com/wiki/Producer (alternative front end:

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