Comment by vouaobrasil
4 days ago
> Most work in the editing workflow is more mechanical than creative.
I really disagree with this. Maybe once you start producing videos with a formula, it's true. But if you stop to think about it, a lot of things that people consider gruntwork hide little decision in them that subtly influence the creative process.
A lot of tech-minded people don't understand this about art but after editing tens of thousands of photos and over 300 videos, I can't say that there is much mechanical in the process. By automating parts of the process with AI you do hide some of the subtle decisions that might even be subconscious and therefore it still destroys creativity.
I'm sad when someones makes a product like this. Because what happens is that creativity is claimed as something important when really in the long run it is just suppressed for the sake of more efficiency.
I don't expect many people to care to understand this because there's $$$ in front of them and technologically-minded people get a dopamine hit from tech but that's the way it is and you can't hide from that truth. Sooner or later such things as this will be seen as an immense folly.
That's totally fair! I would not want to push you to try out the product, if you're happy with your current editing flow.
We want to make a software that enable more people to be creative with their work, with or without AI. Davinci/Premiere is great software, but for beginners it is still a very high barrier to learn the software.
AI is already used in existing software to help automate parts of editing workflow. One example: Masking an object used to be very mechanical with keyframing, Mocha makes it easier. Now with AI segmentation models, masking anything is much more automated than before. I think that's much more outside of masking that we can just do better.