Comment by rad-b
9 hours ago
So refreshing to see such and interesting innovation in the hardware space! Curious as to what’s the business play here, as at $1400 a piece these don’t seem like mass-market devices. And the high-end market is even more constrained with the size of the subpopulation it is aimed at. Regardless of the business model, fingers crossed that more great assistive tech like this one ships!
It's a relatively low volume, customised product, likely with high development costs (even if it doesn't fall under medical device regulations, making something battery- powered that you stick in your mouth is gonna need a good safety case). It's also very valuable to those who use it, so the market can support the high price needed to cover development (the per unit costs are likely much smaller: note you can buy two for nearly the same price as one).
Because there is no mass market, relatively speaking.